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"The Copywriting Revolution is the Must-Have DVD set for everyone's home success library"
"Imagine
if you had the power to persuade anyone to send you cash and then thank
you for it. Imagine being able to turn a 'No' into a 'Yes' by using
one word. Do
you have you any idea what it means to have the power to quickly and
easily persuade the world to give
you money!?
Dear Fellow Job Hater On November 10, 2007 I blew the whole gaff on the ONE, SIMPLE SKILL that took me from a terraced house, £179,000 in debt, no job, no usable qualifications and a nervous breakdown ...
to a seven figure net worth, four cars and a life I thank God for every
day. I can teach you this system in a few hours. This alone will make you better than some so-called experts who earn five grand a day. And
if you get it three-quarters right (which is only a question of practice)
you'll be driving Aston Martins. You can be any sex, any age, anywhere. Gloriously
Happy. * * * Phil's EXTRAORDINARY Copy Writing MASTERCLASS is now on DVD. You will discover how to earn hundreds of thousands by using copy-writing and advertising secrets that can launch you into a whole new lifestyle.
* * *
Hi, this is Phil,
On November 10, 2007 I blew the gaff and did something which no marketeer, from Amway to Saachi & Saachi, wants you to know, and you will never have read in ANY 'copywriting course' anywhere. I showed a select group of people the amazingly simple psychological techniques experts use to not only part you from your money, but also allow YOU to do an amazing thing - make money anytime, anywhere, for the rest of your life. I first saw this skill being used entirely by accident many years ago. I spent huge amounts of money I couldn't afford to learn all I could about it. And you have no idea how much this knowledge can utterly re-write your life. You will discover the only skill you need to retire a millionaire. It is the ONE skill you need to have MUST have - and once you've got the knack, it will set you up for life. You
won't require 'A' Levels. You can do it at any age (older is better!)
and be any sex, colour or creed. You can do it in any country in the
world. This is not some bizop or internet craze or silly software gadget. This will
never date, and
always earn you money. There is no face-to-face selling, you don't have
to do deals or meet anybody, yet you will always be in demand. And the
money can be incredible. At a recent seminar But
here's the downside. If you DON'T have this knowledge, or don't take
just a little time to learn it, or don't make the investment in your life
to get better at it - you'll die poor. Sorry, but it's true. ALL the
big guys either have this skill OR spend mega-bucks buying houses for those who
do. Without it, they're nothing. With it, they're not just
ordinary millionaires, they're multi-millionaires. It's an essential
skill. You'll go nowhere without it. Twenty
years ago I was completely utterly broke, unqualified with two small
mouths and a mortgage to feed. Today, thanks to reading an advert, I rub
shoulders with greats like Jim Edwards, Yanik Silver, even the
incomparable Ted Nicolas. This skill
will get you invited to seminars all over the world. You'll never be poor,
you'll always be able to earn money at the drop of a hat. You'll buy
everything for cash. I bought a forty-five grand car two years ago and did
the same thing this year using a switch card. So could you. You won't need the pathetic
pension you're currently lined up for. You could 'work' for one week or
possibly a fortnight, and that's your retirement income for the whole
year. How would you like a gentle no money worries retirement
working 14 days a year? If
you are interested in being free, having enough money to not worry
about money anymore, or just want a quiet life, or an Aston Martin, then
FORGET all and any of the bizop or internet TRASH that hits you every day
with "new this" or "instant that" because at best they're pin
money and will never ever, get you out of JOB. This will. It's a no
brainer. Of
all the "workshops" I have ever done, I know that THIS is the most
powerful, most life-changing one you will ever see anywhere in the
world because this has the absolute power to give you anything you want,
in any business, yours or someone else's. Forever. I know stuff even the big boys don't
know. That's why "quite a few" US-based projects launched in the In 1972 I was desperately unhappy in my job. One day I picked up a Reader's Digest and there was a full page advert called "The Lazy Man's Way to Riches" by Joe Karbo. You've probably heard of it. The first line read, "In the next five minutes you're going to buy a book for 10 that cost me less than £1 to produce". That was just the first line. I was hooked. I didn't even finish the page before I had resolved to buy it. This was half a week's wages back then, but I was compelled to buy it. The first line of the book said, "You are now on the way to getting anything you want. Not any one thing but anything." WOW!!!! Thousands and thousands of people bought that book which was about direct response businesses. Some started their careers off it, but not all picked up the most vital clue of all, and that was the sheer power of compelling copy. The power of persuasion. I
read the book many times, but I was always fascinated by the sheer power
of the copy-writing and spent huge amounts of money buying in more
information on that subject. That's because not a single book would have
sold without that wonderful copy-writing, and I knew, just knew, that
in the power of good copy lay the secret to financial freedom. Such
was my determination that in 1980 I bought a book from Melvin Powers in
the
If you just take time out and make a small investment to discover the power of persuasion, or more accurately, persuasion on paper then it will be the finest investment in time and money you will ever make. Indeed I say to you that if you spent the next five years in JOB whilst spending all your spare time learning the power of persuasive writing, then it will STILL be the best time you ever spend. BUT you haven't got five years. And worse still, you could spend that time learning RUBBISH or stuff that's so old hat it wouldn't persuade Noah to build an Ark. How would you fancy learning most of this in a day? From a really successful 'A' List copy-writer?
It's actually surprisingly easy if you know a few skills that have taken me many years to learn and perfect, but they work and work well. I've cut out the junk, kept what works and spent years learning the simple psychology of why people say 'yes' to an offer. Quite frankly I'm worried about revealing some of this information. Why this may be the worst mistake I'll ever make but the finest benefit you'll ever receive ... I've held copywriting workshops before, but not like this one and I am worried. In previous workshops I have simply revealed how to write good copy, quickly and easily with the minimum of work and time, often using my personal system. That alone has been enough to double or treble the response for those who've used these techniques in their own businesses:-
What I DIDN'T reveal were the psychological Power-Triggers that can be used to almost force people into saying yes, even after they've already said no. This is dangerous stuff. For example:
These psychological power-triggers are used every day by expert 'persuaders' who know little of copy-writing but everything about what motivates people to buy. If you incorporate some of these into copy, it becomes a hugely powerful, potentially dangerous tool. It's dangerous because these techniques can be used to con people, and I was concerned that unscrupulous people would use these techniques for selfish purposes. THEN it occurred to me that revealing these things empowers YOU to stop con-men stealing your money. Some of the things I will show you on this DVD will both shock and amuse you. You will realize, perhaps for the first time, that you, me, and the guy next door, all have built-in instructions hard-wired into our heads that can make it very difficult for us to say no to people who knowingly or unknowingly use these techniques. Not only do they deliberately get you to say yes, but to genuinely accept that yes was a good answer. In this DVD I will reveal these secrets for the first time ever. You can use them for good or ill, but be warned - I will also show people how to defeat them - how to spot 'con-copy' as well as 'hon-copy' (honourable copy). I think some of my copy-writing colleagues are going to make my name double-barrelled. Instead of 'Phil Gosling' they will say 'Phil Gosling-XXXXX', where XXXXX is a one of a number of less than complimentary words. If you grasp my reasoning. So this is not just about writing good copy. This is about using immensely powerful psychological hooks that COMPEL people to do things that even they do not fully realize they are doing. Don't misunderstand me here. I use these techniques honestly and with good intent. If you're not of the same mind then stay away. Please mentally erase everything you've ever read about how to write copy. My biggest problem will be to undo much of the 'B' List stuff you've bought, read or picked up concerning how to write mailings, adverts and in particular, web pages. In a sense this masterclass is not so much about writing good copy, as about persuading people to act, which is a far more powerful thing altogether. So
forget about AIDA or "Killer" headlines or (God help us) "Kick-Butt"
(Arrrrrgh!!). Forget about FREE or NEW. Whatever you've read is
either NOT how it's done, or about doing it badly. This means there is
huge scope for opportunity. The fact that some of the rubbish you've
read, or responded to works is a testament to how much better things can
be if you do it properly. Do
this well, and you are in a home business that's the equivalent of
writing yourself a huge cheque. If I can, you can, and a lot quicker. Can
you get this information anywhere? No way! Not
unless you want to spend 20 years reaching the point where I was 15
years ago and then learn some pure psychology to get up to speed. This
stuff isn't just my career, it's my passion and my joy. I've used this
stuff continuously and my simple claim, my one true "qualification" to
be able to show you how to write successful mega-copy, particularly for
websites, is very simple: I am a highly successful copy-writer to the tune of several million. In the words of Ted Nicholas, "A lot of marketing people claim to know how to make money using certain techniques, but the truth is most of these so-called experts would never dig into their own pockets and lay their own money on the line to prove their non-tested theories." I've never employed another copy-writer in my life, nor can you hire me to write for you. I'm too expensive. I eat or starve based entirely on my copy-writing ability and I eat well. Indeed that is the only qualification money in the bank. Anything else is just amateur night. A good copy-writer, a seriously good copy-writer, is unaffordable because he/she is putting that talent to their own use and making more money than others are willing or able to pay. Saatchi & Saatchi? - glorified copy-writers, and one of the richest families in the galaxy.
I use my own copy on my own projects. I have written three home study courses and achieved sales amounting to several million. My eBook, Success Engineering, sold so many copies during the first week of launch, that we disabled the website because we feared overwhelming our accounts department. I have made over £150,000 in one day. My products, my copy. Copy-writers who write exclusively for themselves are in a different league but this doesn't imply that copy-writers who write, hone or polish other people's sites and advertising cannot make great money too. They can and do. Big money. And that's why I encourage you with all my heart to learn this skill, because once you hit the right buttons - you'll never be poor again. (And
here's a wonderful thought: There are so few good copy-writers
around that people will pay quite big money - $1000 minimum to have
someone write or alter their sales copy or web pages.) Copy is Everything! Most people think that copy is to do with websites or ads or direct mail. Not at all. It's to do with everything you do. Suppose you decided to sell stuff on eBay. To do it right and really make great money rather than just a few quid requires good copy. (Here's a free tip if you use eBay - SELL the thing your offering, don't just describe it). If you offer other people's stuff, you'll need good copy to make you stand out from all the rest who are too timid to use any copy except that supplied by the vendor. If
you write an eBook, the whole book is crafted around good copy.
Good copy - persuasion on paper - is everywhere, it defines who you
are, what you do, and how much you earn. Copy is everything. It's
not so much a skill as a mindset. Understanding that everything you do
on the internet (or anywhere else) ALL boils down to the rules of
copy-writing and psychology, is your first lesson. Copy is everything and
everything is copy. No "marketing" of any kind, works without good
copy. Everything you write or type, from an email to an eBook must follow
these rules. It's the oil of income. The generator of success. * * * Phil's EXTRAORDINARY Copy Writing MASTERCLASS DVD
* * * This is not a seminar this IS a masterclass and it is extraordinary. This is pure content and knowledge based on what works. No theories, no "I've read Mr Guru's course and will resell the information in my own name". There are no upsells at the end, just great information that has propelled me and others to the life you want. Is it your turn? This is NOT a huff & puff motivational or say-everything-and-yet-nothing seminar. This is an intensive workshop, that started early in the morning, finished late and was packed with more real-world marketing know-how than you'll pick up from any business course at University level. Take
care who you learn from
Cobblers.
'Ten years of copywriting experience' translates as, 'I've been writing
half-reasonable stuff for ten years, earned the odd buck, and now want to
pass off this mediocre result to you.' Or it means 'I've been selling
clients advertising guff for so long, (whilst being paid by the company I
work for) that even I believe it's advertising'. There's another copy-writer, a legend in his own lunchtime, who shouts his praises from the rooftops in what I call "Texan second-hand-car-dealer TV ad" script, y'know, the kind where he just screams how good his cars are in your face. So if you want to learn copy from an 'A' List showman and a 'C'
List copy-writer then that's your choice. Here's the test
Does their copy make you feel empowered, passionate, compelled to action
without doubts? Is the grammar correct ("Your Five Minutes Away from
Success!!"). Is their website compelling? Or is your bulls**t radar
bleeping? Use the Force, Luke. I
see this rubbish all the time. So do you. Perhaps you try to copy it? The
funny thing is that this mediocre, follow-my-leader, There are only two yardsticks to describe success. Money in the bank, and whether you got it doing what you say you do. I've been studying good copy since 1972, and have achieved everything I ever wanted in life, by writing compelling copy. "Phil is a World-Class copy-writing genius" Jim Edwards (eBookfire.com, Mini Site Creator, The 7 day eBook to mention a few) as quoted at his eBook Workshop. Get
this right, and not only will you make yourself a lot of money directly
that is by using it in your own business - but also by helping
thousands of others to get it right in their businesses. How to join the super-league of earners
It's
COPY that decides your sales. The product decides the refunds. You
can make anything sell, and sell well, with good copy. John Gommes
took a small book with low sales, supercharged it with good copy, took out
newspaper ads, and propelled "The Government Auction Handbook" from
obscurity to one of the biggest sellers ever. Internet Copy Where the slightest knowledge pays you well The
strange thing about the internet is that it is largely populated by losers
who pretend they're winners. The REAL successes on the internet are
those people who took their real-world skills, such as direct mail copy, and applied them to the internet. Their sites sell, in a quiet and
gentle way, every day and every night, bringing in thousands and thousands
of dollars without fuss. Meanwhile, a large number of losers, who came
directly to the internet without having ever studied "old fashioned"
stuff like how to survive in direct mail, are now making money merely telling
other losers about how to emulate their "success" or slapping together
weird software packages that try to do "automatic marketing". You
wish. In this mad dance of the mediocre, businesses spend fortunes on web-design and getting "hits" on their sites without realizing that simple errors in phrasing, or complete lack of copy-understanding are costing them dearly. A merely reasonable copy-writer could create him/herself a large and steady income using just basic copy-writing knowledge. I'll even show you the right group of people to contact with your services and how to approach them - which oddly enough, are not your potential customers. If
you have ever dreamed of financial freedom, a life where you just go out
and pay cash for the car you want and then have the time to drive it Two
ways of making a great deal of money with this, either in your own
business or as a highly paid consultant copy-writer. #2.
You can make money helping other websites and businesses in your
new career (part time or full time) as a professional copy-writer. How
much can you earn doing this? The sky's the limit. Anything from a few
hundred to several hundred thousand; and for the rest of your life. Is
this difficult to learn?
Good
copy-writing can be learned as easily as driving a car, or any other new
skill. But some people take a few weeks to learn to drive, and others can
take years. As such I have no idea how long it will take you to become
competent but that depends on how you define "competent". My
belief is that most people who are acceptably literate and are prepared to
really listen and learn this new skill with passion will do so remarkably
quickly. I reckon that if you already "feel comfortable" with the
written word, then you are more than half-way there. Very few would
dispute this. But can you really learn this in a day!? Yes, is my answer. Not everyone, obviously, but when I reveal the amazingly simple techniques I use to create remarkably good copy in a remarkably short time you'll laugh, but you'll see that what I say about being able to create excellent copy in a day is perfectly feasible. Then I will explain the little-known, psychological rules that explain how and why these things work. A knowledge of these rules alone, never mind any copy-writing information, can compel people to give you money in cases where they have previously said no. Think about this carefully. These psychological power-triggers are rarely used in copy. Most 'average' copy-writers have only scant (if any) knowledge of these techniques. If you just added some of them to any copy they'll make an immediate difference. It doesn't have to be copy. You can use them in all sorts of situations from a shop to a travel agency, or in your current job. And, of course, you can defend yourself when you see these things being used against you. But trust me on this, some of these techniques are so powerful I will have to show you how to say no, because it's so hard not to accept some seller's offer when phrased in this way.
And as for earning potential, consider that just having the ability to write a decent headline can earn you $100's per commission. That's for only one sentence, and as I said before, I can show you my 'two-word' rule that galvanizes headlines. You need to know four things to write outstanding copy. The dos, the don'ts, the short cuts and the Power Triggers. I can show you all this in a day and in that one day you will become more proficient than many of the so-called experts in this business. The psychological power-triggers alone will do that. If you have your own business at the moment, you will be able to increase its sales by a factor of two to ten just by using my techniques for yourself, and that means that you could also do this for others for money. You will be limited only by your imagination, your desire, and the TV set. Be
ahead of the game by being one of the limited few to receive The Copy-Writing Revolution,
a new Course that consists of:
Never
forget that all copy-writing ever involves is the ability to write a good
letter whilst keeping in mind half a dozen psychological rules. If you can
write any letter, you're half-way there. You just need to know what
turns a mediocre letter into a great letter; and it's less than you
think.
* * * Phil's EXTRAORDINARY Copy Writing MASTERCLASS DVD is now available. Revolutionize
your own business and set yourself up as a highly paid copy-writer. -
A skill YOU MUST HAVE that's desperately needed for your own business, and
one you can easily offer to others for profit. * * *
Changing your life starts here ...
I am not a conventional gnu. Much as I respect and admire those few gurus I rank as my personal friends, like Yanik Silver and Jim & Terri Edwards, I do not prescribe to the more, more, more, work-hard play-hard (die young) philosophy, but walk to a gentler beat, one where you can have everything you want a lot earlier than you think. One in which you have time to stand and stare, and know you've been blessed. So this is a one-off event BUT with huge benefits both for now and the future.
* * * Your investment - and the finest investment you'll ever make. I said at the very beginning that most people have NO IDEA how valuable this information is. EVERYTHING that you do hinges on it and everyone has done it or tried it at some point. If you have picked up half the story from someone, then you'll only get half or mediocre results. If you've picked up the wrong story from someone who's conned you into thinking he's good, you'll spend the rest of your life getting nowhere at all. You'll need this skill if you do your own projects. You'll need this skill if you sell someone else's projects. You'll need this skill if you run affiliate programs, or anything else that's offered to you as a money-making scheme. You need this skill if you want to be in a different place than you are today. This skill is everything. I will show you how to write copy that can double your income virtually overnight. I will REVEAL to you the psychological power rules that can produce stunning, amazing results. They are the prime motivators of mankind and most people have never heard of ANY of them, never mind all of them. Once you know them you are foolproof. You can see someone trying to manipulate you even as they are doing it. This gives you HUGE power. You will have the ability to say no, when every emotion inside of you was screaming yes. And you can emote others to see things your way, and they will like you for doing it! I'll say it plainly, one of the best millionaire-copy-writers in the world is willing to spill the beans on everything he knows - that means everything that works. Stuff that he learned the hard way, the expensive way, over 25 years. What's all this worth? Check out some of this stuff I have seen this year ... Is it worth the £1000 + charged at a now typical 'seminar' where several speakers give you sales pitches for their own specialized niche products - businesses you may or may not be in the least bit suited to do? And you then have to pay for the products as well? Is it worth paying £2000 for someone's 'incredible package' of 25 DVDs (that's nearly two weeks full-time viewing) five manuals, 12 interactive CDs and a bonus partridge in a pear tree? A package you know full well you will never get through, or understand if you did? (Interesting psychology here. People are less inclined to ask for refunds on products they have not finished reading. Of course the product creator didn't know this. 'Course not.) Hey, here's a good one. Spend £1,497 attending a one-day 'make a million in property' seminar - and have a full day getting upsold to their three day, £4,500 event being held later. Hell, let's get really busy and talk about some of the £5,000 - £10,000 'retirement' seminars I've seen. Well, here's an interesting thought. I do not not know of anyone, or have not read of anyone, or seen any post in any forum anywhere, from any person who's made a brass farthing on these. (I'll bet I could! Why is that do you reckon?) I've seen all of these and some others that I dare not tell you my opinion of in print. Bet you have too. Let me tell you what my information has cost me over 20 years. About £120,000 in books, courses, seminars, 'private seminars' and that's not including travelling, hotels or the very expensive lessons I learned when I got it wrong. Did I have a mentor? No. Could I ask advice of anyone? No. And I'll tell you what this information has made for me - seven figure numbers and a new life free of all the things I feared. A get-out-of-jail card from hell. Was it worth it? You tell me. Let me say something directly. Until today I would charge someone who came to my little house on the prairie FIVE GRAND for this and I know they'd have had a bargain. But I'm not charging five grand. Or three, or two. Or even the £997 + Vat that the workshop delegates willingly and happily paid out to witness the event live and NOT ONE person asked for a refund as was offered on the day. Not one. A reservation for this limited edition DVD set will be £197 inclusive of taxes. This a nonsense price. Crazy in fact. So this is decision time. My mission is, and always will be, to show people - drag them screaming and kicking if necessary - out of the ordinary into the extraordinary. I KNOW that whoever you are, no matter what your situation in life, you CAN raise yourself from the living hell that I once experienced, and reach the top of a mountain where the view is truly breathtaking. I know you can do this - IF you truly want to. IF you want it enough. OR you can stay in The LOOP. The Loop is where hundreds of thousands of people are now - people who buy this 'new' software that will 'drive' people to their site; people who spend £5,000 or even £10,000 attending some 'retirement event' because the hook is that they THINK they are going to get a fully set-up web business with products and support but don't realise that the products are well past their sell-by date and if 3000 others are flogging it they have NO CHANCE. Yet here's the rub. If they just new how to change the copy on these 'bizops' they would leave 2999 others standing in their dust. I
cannot tell you in my wildest dreams what it feels like to go from broke
and desperately, gut-wrenchingly, lie-awake-at-night worried terrified
in fact, to the place I am now. NO-ONE, not even my worst enemy, deserves
to feel the way I did then. I promised myself that if I ever found the way
out of hell, I'd show others the route. THIS is the route. And it's
faster than you think if you know how. Sixty months from today, or less, you could be completely financially independent. Develop this one skill and you could retire - straight away! Why? Because you'll have a money tap. A tap you can turn on and off whenever you like. You don't need to earn a million and then retire. You need something that can be used at will to make you all the money you need each year - and then spend the remaining 10 months doing whatever you want. Which do you want to be? It's been predicted by financial experts and world-leading economists. Five years from now you will be working harder than ever, earning less money, trying to compete in the job market with people from India, China and the Far East, places where their educational system is improving, not going to the dogs. The people who will not only survive but thrive will be the innovators and the 'persuaders', people who have taken steps today - NOW- to protect themselves and their families from this future downturn. The rest will be poorer than today, deeply regretting opportunities they didn't take while they could, who didn't capitalize on knowledge NOW. Who did nothing until it was too late to do anything. Or you could decide now to change your future as it changed mine. Your choice. I beg and implore you to learn to drive your own path to a future filled with hope. Just do it. Do it now. Thanks for your time.
*** IMPORTANT NOTE *** This
offer is being made directly by PRT Specialised Services Limited (PRTSS) authorised retailer registration number 53921 . We are
independent retailers of this DVD set and all queries should be sent
directly and exclusively to us at: http://support.prtss.com. Also please note that this is a physical DVD product that will be dispatched by first class mail. Whilst every effort is made to send this out the same day as your order is received there are occasions, due to high demand, where this might not be possible.
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involving 18 "gurus" from all over the world, only two received
standing ovations, and they were the professionals at this skill. One was
Ted Nicholas, who has
a home overlooking a Swiss lake. (You have absolutely no idea how much
money it takes to buy a luxury home overlooking a Swiss lake!). The other
was me. If you
have this one skill people will pay you in houses!
The
best money I ever spent was on books and courses NOT only showing me how
to write good copy but also books by eminent psychologists and experts in
human behaviour and motivation. This knowledge made me free. And the
power to make you free is still there. In fact it's even better
I
need to make a big point here. I've just typed "compelling copy"
into Google and one of the many websites is from one copy-writer who wants
to sell you his course. In the blurb it says: 'XXX has over 10 years of
marketing and copywriting experience and a lot of friends in the business.
XXX has recruited these friends to contribute their talent and knowledge
to this site.' 
There's
better still. Use this with your own projects. Let me tell you how powerful this is. At Jim Edward's
eBook seminar I asked him, from the stage and out of the blue, what he
would expect to earn from doing a week's copywriting. He said, A
hundred to 250 grand. Hundred minimum. That's because he
can take a fairly standard project and with good copy, sell thousands and
thousands of them. Remember this inviolate rule of home business success:
I'm
going to say something that will cause uproar - but since when has that
stopped me saying anything? You really can learn this thing in a day!
Now I'd better explain that.
The
object is to quite simply turn YOU into ME. I don't mean that
I want to turn you into a fat, dyslexic 56 yr old twit running a
taxi-service for four kids. I mean I want to turn YOU into someone running
a home business that provides you with all the money and time you
need to live a real life. Not forever chasing money, but always
having ENOUGH, whatever that may be to you, and you will know exactly what
that is. 
